Performance Intelligence
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Alabaster
Performance Intelligence v2.0
Shopify · Live
FD 2026 · — days
Blended Sales Performance
Daily · May 1–Jun 21 · 2025 stacked bars per channel · 2026 lines per channel (May 1–12, CSV)
Shopify 2025
Amazon 2025
TikTok 2025
Shopify 2026
Amazon 2026
TikTok 2026
FD window
Channel Performance
2025 FD campaign totals · 2026 YTD (May)
Shopify: LIVE Amazon: CSV TikTok: CSV
Top Products Leaderboard
Unified across channels · Shopify inventory live · ⚠ Low = <50 units
# Product Channels Units 2025 Rev 2025 Units 2026 Rev 2026 Inv (Shopify) YoY
Fathom · Father's Day Control Center
Next steps from May 11, 2026 · AI summary via Fathom · Status synced to localStorage
0/0 complete 1 meeting · 13 items
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Claude Recommendations Engine
AI-generated insights across operational domains · Regenerate on demand
⚡ 3 critical · 5 high priority
Total Revenue
$174K
Shopify + Amazon · Apr 1–May 12
Total Units
12,337
pre-orders · ships Jun 2026
Shopify Share
93%
of total revenue
Amazon Revenue
$11.6K
3 matched SKUs
Mini Keychain Bundle · 2026
Pre-order campaign · Ships June 2026 · Shopify + Amazon · Apr 1 – May 12, 2026
Total revenue
$174K
3 channels
Total units
12,337
pre-orders
Shopify share
93%
of revenue
Sales Trend · Shopify + Amazon
Apr 1 – May 12, 2026 · Daily estimated from aggregate CSV · Pre-order ramp curve
$174,584 total Shopify $162,956 Amazon $11,628 CSV Data
Shopify (net sales)
Amazon (ordered product sales)
Data note: Apr 1 – May 12, 2026 totals from aggregate CSV. Daily bars estimated by distributing weekly proportions across 42 days using a pre-order ramp curve. Amazon reflects only 3 SKUs (045-KIT, 070-KIT, 072-KIT) mapped to Mini Keychain Bundle.
Amazon SKU Mapping 3 of 12 Shopify variants matched
⚠ 9 Shopify variants (085-KIT, 068–067-KIT) have no Amazon equivalent — Shopify-only pre-orders.
Product Breakdown Table
Per-variant: Shopify / Amazon units / total / channel mix · Status = pre-order
# Product / SKU Shopify units Shopify rev Amazon units Amazon rev Total units Total rev Channel mix Status
TikTok Engagement
214.6K
likes + shares + fav · 30 days
TikTok Video Views
2.26M
30 days · Windsor.ai
Instagram Engagement
51.4K
162 posts · 30 days
Instagram Total Views
695K
est. reach 487K
Platform Performance Split
Apr 13 – May 12, 2026 · Windsor.ai (TikTok Organic + Instagram)
Windsor.ai · TikTok Windsor.ai · Instagram
Content Calendar
Upcoming 10 days · May 14–23 · Mock schedule derived from top-performing content patterns
Instagram TikTok Both Mock schedule
Content Intelligence
Pattern analysis across TikTok Organic + Instagram · Last 30 days (live data)
Avg. Order Value
$44.14
↑ +34.2% WoW vs $32.89 prior
Purchase Conv. Rate
4.11%
All pages · Week of May 4
New Customers
6,024
↑ +3,080 WoW 86.4%
Returning Customers
948
↑ +374 WoW 13.6%
Website Performance
Shopify storefront · May 1 2026 onwards · Week of May 4 used as latest complete week
Shopify Live
Avg. Order Value
$44.14
↑ +34.2% WoW vs $32.89 prior week
New vs. Returning Customers · Week of May 4
6,972
TOTAL
New Customers
6,024
86.4% of total
↑ +3,080 WoW
Returning Customers
948
13.6% of total
↑ +374 WoW
Top 5 Products by Units Sold · Website Orders
# Product Units Sold Gross Sales Net Sales
Conversion Rate by Funnel Stage · Week of May 4
* Funnel stages derived from Shopify sessions_with_cart_additions, sessions_that_reached_checkout, sessions_that_completed_checkout. Individual page-level URLs not exposed.
Test Results
Active experiments · Data sourced from Slack & Shopify integration
Slack · Pending 1 active test
Mom's Testimonial Individual Listing — GWP
When you buy Mom's Testimonial Spiralbound ($29) you will receive Dad's Testimonial Spiralbound for free.
GWP
Duration
TBA
Category
GWP (Gift With Purchase)
Data Source
Shopify Integration
Performance
To be updated
📌 Data pending · Results will populate here once the test is live and Slack reporting is configured.
Abra Promotions Tracker
Manual data entry scaffold · Live data will populate when campaigns go live
Manual Entry
📊
No promotion data yet
Add your first campaign to start tracking performance.
Promotion NameTypeStart DateEnd Date Revenue ($)OrdersAOV ($)Conv. Rate (%)Week #
Total Recipients
375,660
2 campaigns loaded
Avg Open Rate
66.49%
weighted avg · 2 campaigns
Avg Click Rate
0.18%
1,003 total clicks
Revenue Attributed
$10,112
194 converting recipients
Email data loaded manually — SMS, Flows & trend charts awaiting Klaviyo API credentials. Use Connect Klaviyo to link your account.
Email Campaigns Email
Total Recipients
375,660
2 campaigns
Avg Open Rate
66.49%
weighted avg
Avg Click Rate
0.18%
1,003 total clicks
Revenue Attributed
$10,112
194 recipients
Week-over-Week Trend Email
Open Rate & Click Rate weekly trend · Partial data — connect Klaviyo for full history
Open Rate (%)
Click Rate (%)
Revenue ($)
SMS Campaigns SMS
📱
SMS data unavailable
Connect your Klaviyo account to pull SMS campaign performance — messages sent, click rate, conversion rate and revenue attributed will populate here.
Messages Sent
—
Click Rate
—
Conversion Rate
—
Revenue Attributed
—
Automated Flows Flows
⚡
Flow performance pending credentials
Welcome Series, Abandoned Cart, Post-Purchase and Win-Back flow metrics will appear here once connected — emails in flow, open rate, click rate, last-30-day revenue.